Future strategy for next three years (Starbucks) Essay

Future strategy for next three years (Starbucks) - Essay Example The government policies on trade are consistent and there is no government change expected in the coming years. This means that a strategy can be devised confidently to expand the business, keeping in view the government policies. Taxes may be reduced after the troops pull out of Afghanistan. This would increase the margin of profit for Starbucks. Though the world is facing economic recession, the company is still doing well as it deals in products which are of daily use and cannot be skipped by most people (Faulkner 1995).  . The factor which needs to be taking into consideration is that other brands have emerged and are emerging which can pose tough competition to Starbucks. Another factor which may contribute to lesser profits is that the public is becoming more aware of health issues like obesity and their cautious attitudes can make them stop using products high in fats such as pastries etc. This will have a negative effect on the business. Some of the factors discussed above provide opportunities for the company like reduction of taxes and availability of technology, while others pose threats like competition and health consciousness by the consumers. Keeping in mind these factors, the strategy would be formulated which would make use of the opportunities to overcome the threats posed to the company and make the company grow bigger. The business strategy would include steps like improving productivity, altering the price to defeat competition, and innovation in sitting environment to attract customers. The corporate objectives would be to make the company an outstanding International retailer. Furthermore, the team should be built and well trained to create more value (Warner 2010).  . 2.0 SWOT Analysis STRENGTHS It is a leader in... Starbucks is leading the world in its Italian style drinks and provides high quality standard drinks and coffee. In addition, it’s also providing accessories and confections throughout its retail stores. It is a recognized brand providing best services and best tastes with broad distribution throughout the globe. Although weaknesses and threats are there but are mild enough and can be ignored and opportunities and strengths are far ahead which would significantly boast the sales of the company in a positive way. Starbucks is a well recognized company which has more opportunities than threats. In the near future it is expected by the Starbucks Company to be flourishing in a big market, as its policies are clear and tight. It wouldn’t compromise on its quality, services and care for employees and workers but most probably would cut down its profits if the situation arises, which are the standard policies of a successful sustainable company.